Marketing Management Questions - 1

1. __________ represents MIS.

a. Marketing information system
b. Management information system
c. Both
d. None of the above

2. Certain components of MIS.

a. Internal records system
b. Marketing intelligence system
c. Marketing research
d. All of the above

3. __________ is a large number of organizations are using marketing to help their marketing manager make better decisions.

a. Decision support system
b. Marketing Research
c. Middlemen
d. All of the above

4. Which one is not a feature of marketing research?

a. Search for data.
b. It is systematic
c. It is a process
d. Organization behaviour analysis

5. Market measurement research includes.

a. Demand research
b. Motivation research
c. Market performance research
d. All of the above

6. Research design includes

a. Decision on data sources
b. Decision on Research approaches
c. Both of above
d. None of above

7. Which are the limitations of marketing Research?

a. Not an exact science
b. Limitations of time
c. It is not a Panacea
d. All of the above

8. State all the features which one is incorrect.

a. Search for data
b. It is systematic
c. It is a process
d. Maintenance of tools and techniques.

9. Undifferentiated marketing strategy in just the opposite of:

a. Market aggregation
b. Market segmentation
c. Market positioning
d. All of the above

10. Which one of the following marketing strategy is sales-oriented?

a. Concentrated market strategy
b. Differentiated market strategy
c. Undifferentiated market strategy
d. None

11. If the product is at the stage of growth on development.

a. Concentrated market strategy should be selected.
b. Differentiated market strategy
c. Undifferentiated market strategy
d. All the above

12. Training programme includes

a. Content of training
b. Evaluation
c. Both of above
d. None of above

13. Selection process includes the followings

a. Reference
b. Test
c. Medical
d. All of the above

14. The contents includes in sales force decision

a. Job analysis
b. Job description
c. Job specialization
d. All of the above

15. Procedure of selection under job description includes
a. Job responsibility
b. Duties to be performed
c. None of above
d. All of above

16. _________ and ________ employment exchanges are the best source of personnel.

a. Private, public
b. Sales, executives
c. Establishment, Industries
d. All of the above

17. ___________ is necessary information about the applicant is required to be considered for appointment.

a. Screening
b. Application blank
c. Test
d. All of above

18. _________ is a process by which applications are to be screened out from further consideration.

a. Screening
b. Reference
c. Test
d. All of the above

19. _________ it is an additional tool with the applications is further tested to determine their suitability to the job.

a. Test
b. Interview
c. Reference
d. All of above

20. ________ is a continuation of selection having selected the salesmen, there are two options.

a. Training
b. Reference
c. Interview
d. All of above

21. The ________ are the essential part in sales training.

a. Sales technique
b. The competition
c. Market and consumers
d. Routine reports